Why some ideas dominate the Internet – Social Influence Bias

Ever wondered why some posts dominate the Net, especially Social Media. Clueless why that eventhough you and your friend posted the same topic for discussion, you friend’s post getting more likes than yours? Well, the internet is not a perfect meritocracy. Popularity can be gamed, say MIT researchers. A post covering the research on TechCrunch … More Why some ideas dominate the Internet – Social Influence Bias

Addicted to Social Media? Blame it on nucleus accumbens

Addicted to Facebook or Twitter? It’s not your fault, its nucleus accumbens, the part of the brain that processes rewards. “As human beings, we evolved to care about our reputation . In today’s world, one way we’re able to manage our reputation is by using social media websites like Facebook,” said Dar Meshi, lead author … More Addicted to Social Media? Blame it on nucleus accumbens

How sentiment analysis can help in branding and reputation management?

Migros, Switzerland’s largest retailer, used customer sentiment analysis to avoid some embarrassing situations, learned from customer conversations and  realized not just customer service but all departments in an organization need to be customer centric. There are several interesting information in this article. One such is this on false positives “A sentiment analysis tool might judge a … More How sentiment analysis can help in branding and reputation management?

Why are people not responding to my posts – Lurking and Participation Inequality

Why are people not commenting on my article or answering my question. Why only the same group of people repeatedly post content on this social network? If these questions have crossed your mind, well, you are not alone. These are the very questions every community owner or a social network designer faces every day. I … More Why are people not responding to my posts – Lurking and Participation Inequality

Enterprise Social Media – Why only some posts trend while others do not?

You might have noticed this on your internal social network platforms — some posts are read, liked and commented by many people; among these posts, some may last for a day and some for weeks. For the uninitiated, this is called trending – a topic that gets more attention and surfaces to the top of … More Enterprise Social Media – Why only some posts trend while others do not?