How sentiment analysis can help in branding and reputation management?

Migros, Switzerland’s largest retailer, used customer sentiment analysis to avoid some embarrassing situations, learned from customer conversations and ¬†realized not just customer service but all departments in an organization need to be customer centric. There are several interesting information in this article. One such is this on false positives¬†“A sentiment analysis tool might judge a … More How sentiment analysis can help in branding and reputation management?

Why are people not responding to my posts – Lurking and Participation Inequality

Why are people not commenting on my article or answering my question. Why only the same group of people repeatedly post content on this social network? If these questions have crossed your mind, well, you are not alone. These are the very questions every community owner or a social network designer faces every day. I … More Why are people not responding to my posts – Lurking and Participation Inequality