Addicted to Social Media? Blame it on nucleus accumbens

Addicted to Facebook or Twitter? It’s not your fault, its nucleus accumbens, the part of the brain that processes rewards.

“As human beings, we evolved to care about our reputation . In today’s world, one way we’re able to manage our reputation is by using social media websites like Facebook,” said Dar Meshi, lead author of the study.

Facebook, with 1.2 billion monthly active users, was used in the study because interactions on the website are carried out in view of the user’s friends or public and can affect their reputation, researchers said. For example, Facebook consists of users ‘liking’ posted information . This approval is positive feedback, and can be considered related to their reputation.

 

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