Why some ideas dominate the Internet – Social Influence Bias

Ever wondered why some posts dominate the Net, especially Social Media. Clueless why that eventhough you and your friend posted the same topic for discussion, you friend’s post getting more likes than yours? Well, the internet is not a perfect meritocracy. Popularity can be gamed, say MIT researchers. A post covering the research on TechCrunch … More Why some ideas dominate the Internet – Social Influence Bias

How sentiment analysis can help in branding and reputation management?

Migros, Switzerland’s largest retailer, used customer sentiment analysis to avoid some embarrassing situations, learned from customer conversations and  realized not just customer service but all departments in an organization need to be customer centric. There are several interesting information in this article. One such is this on false positives “A sentiment analysis tool might judge a … More How sentiment analysis can help in branding and reputation management?