How sentiment analysis can help in branding and reputation management?

Migros, Switzerland’s largest retailer, used customer sentiment analysis to avoid some embarrassing situations, learned from customer conversations and ¬†realized not just customer service but all departments in an organization need to be customer centric. There are several interesting information in this article. One such is this on false positives¬†“A sentiment analysis tool might judge a … More How sentiment analysis can help in branding and reputation management?